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Protect
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According to a national online survey released by the Ad Council, only a third of parents in the United States are very concerned that lead poses a health risk to their children. However, lead poisoning affects more than one million children in the United States. If not detected early, children with high levels of lead in their bodies can suffer from damage to the brain and nervous system, behavior and learning problems (such as hyperactivity), slowed growth, hearing problems and aggressive behavior. In an effort to raise awareness of the consequences of lead poisoning among parents and pregnant women who live in homes built before 1978, the Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) are joining the Ad Council to launch a national multimedia public service advertising (PSA) campaign. |
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| The PSAs direct parents to visit a new comprehensive web site, www.leadfreekids.org or call a toll-free number (1-800-424-LEAD), to learn more about where lead can be found in their home, how to protect their children from exposure to lead and to know what to do if they or a member of their family is exposed to lead. | |||
The site, which is also available in Spanish at www.leadfreekids.org/espanol, encourages parents and other adults to download free toolkits in an effort to help eliminate childhood lead poisoning. |
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Originally posted: 2010 April 25 |
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